You must have already realized that the reputation album has a snake symbolism, if you are not familiar with the reason, here is it.
The association of snakes with Taylor Swift’s “Reputation” album is rooted in the public narrative and media coverage surrounding Taylor Swift during a period of controversy and public scrutiny.
Leading up to the release of the “Reputation” album in 2017, Taylor Swift went through a period of intense media attention and criticism, with various public disputes and controversies involving other celebrities. The most significant dispute was the one involving Kanye and Kim where Kim called her a snake. (comments reserved).
Due to this, she was often depicted as a snake in social media and tabloid headlines. The snake imagery was used by some people as a symbol of deceit or betrayal, reflecting the negative perception that was propagated in certain circles. Lots of people commented snakes on her social media platforms.
In response, Taylor Swift chose to reclaim and embrace the snake imagery. She used it as a symbol of empowerment in the promotional materials for the “Reputation” album. The album cover prominently featured a stylized image of a snake, and Taylor incorporated snake motifs into her stage design, merchandise, and music videos.
By doing so, Taylor Swift turned a negative symbol into a powerful statement about resilience, self-empowerment, and owning one’s narrative. The “Reputation” era marked a departure from her earlier public image and showcased her ability to control her own narrative through her music and artistic expression.
It’s worth noting that artists often use symbolism and imagery to convey messages, respond to criticism, or express personal growth. In Taylor Swift’s case, the snake imagery became a key element of her “Reputation” era and the subsequent phases of her career.